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SEMrush

★★★★★4.63.8k reviewsFrom $139.95/mo

A broad marketing toolkit spanning SEO, PPC research, and content planning, competing head-to-head with Ahrefs.

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Summary

SEMrush casts a wider net than Ahrefs by also covering PPC and broader content marketing workflows, while Ahrefs is usually rated slightly ahead specifically on backlink data depth.

Strengths

Ease of Use
80
Value
66
Features
90
Support
78

Pricing

Starter
From $139.95/mo
  • Core features
  • Community support
  • Limited usage
Pro
From $139.95/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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One of the two dominant SEO toolsets, widely regarded as having the strongest backlink index.
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