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Moz

★★★★4.41.7k reviewsFrom $99/mo

One of the earliest mainstream SEO toolsets, still known for popularizing the 'Domain Authority' metric.

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Summary

Moz's Domain Authority metric became an industry shorthand even though it's Moz's own proprietary score, not a Google metric — its tools remain solid for beginners but are generally seen as less deep than Ahrefs or SEMrush now.

Strengths

Ease of Use
78
Value
76
Features
74
Support
76

Pricing

Starter
From $99/mo
  • Core features
  • Community support
  • Limited usage
Pro
From $99/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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