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Mixpanel

★★★★4.41.2k reviewsFree tier; paid from $28/mo

A product analytics tool focused on event-based tracking, funnels, and retention for digital products.

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Summary

Mixpanel's event-first data model is built specifically for product teams asking 'which users do X and then convert,' a use case Google Analytics handles far less naturally.

Strengths

Ease of Use
78
Value
74
Features
86
Support
76

Pricing

Starter
Free
  • Core features
  • Community support
  • Limited usage
Pro
Free tier; paid from $28/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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