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Marketo

★★★★4.23.8k reviewsCustom enterprise pricing

Adobe's enterprise marketing automation platform, built for complex B2B lead nurturing at scale.

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Summary

Marketo's depth in multi-touch B2B lead scoring and nurturing exceeds what HubSpot or ActiveCampaign are built for, but it demands dedicated marketing ops staff to actually run well.

Strengths

Ease of Use
66
Value
55
Features
90
Support
74

Pricing

Starter
Custom enterprise pricing
  • Core features
  • Community support
  • Limited usage
Pro
Custom enterprise pricing
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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