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Mailchimp

★★★★4.317k reviewsFree, then from $13/mo

The most recognizable email marketing platform, with an easy on-ramp for small businesses.

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Summary

Mailchimp remains the default first email tool for small businesses thanks to its free tier and drag-and-drop editor. More advanced marketers often outgrow it for sophisticated automation/segmentation, where dedicated tools pull ahead — but for a first newsletter and basic automation, it's hard to beat for ease.

Strengths

Ease of Use
85
Value
80
Features
77
Support
74

Pricing

Starter
Free
  • Core features
  • Community support
  • Limited usage
Pro
Free, then from $13/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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