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Hotjar

★★★★4.41.9k reviewsFree tier; paid from $32/mo

A behavioral analytics tool showing heatmaps and session recordings of how visitors actually use a site.

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Summary

Hotjar's heatmaps and session replays answer 'what are users actually doing' in a way traditional analytics like Google Analytics simply doesn't show, complementing rather than replacing quantitative tools.

Strengths

Ease of Use
84
Value
82
Features
74
Support
75

Pricing

Starter
Free
  • Core features
  • Community support
  • Limited usage
Pro
Free tier; paid from $32/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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