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ActiveCampaign

★★★★★4.511k reviewsFrom $29/mo

A marketing automation platform with genuinely deep workflow logic, plus a built-in lightweight CRM.

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Summary

ActiveCampaign's automation builder is one of the most powerful in this price range — real branching logic, lead scoring, and CRM data all in one flow. The tradeoff is a steeper learning curve than Mailchimp or ConvertKit; it rewards teams willing to actually build out automations rather than send one-off newsletters.

Strengths

Ease of Use
72
Value
83
Features
90
Support
78

Pricing

Starter
From $29/mo
  • Core features
  • Community support
  • Limited usage
Pro
From $29/mo
  • Everything in Starter
  • Priority support
  • Higher usage limits
  • Advanced features
Enterprise
Custom
  • Everything in Pro
  • Dedicated account manager
  • SSO & advanced security
  • Custom contracts

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