One of the two dominant SEO toolsets, widely regarded as having the strongest backlink index.

Full-featured SEO toolkit (rank tracking, audits, keyword research) priced noticeably below Ahrefs or Semrush.

A broad marketing toolkit spanning SEO, PPC research, and content planning, competing head-to-head with Ahrefs.

The industry-standard desktop SEO crawler used by specialists to audit site structure and technical issues.

Desktop/cloud SEO auditing tool praised for generating especially clear, client-ready audit reports.

SEO/PPC tool focused specifically on researching competitors' keyword rankings and ad spend history.

Specialized local SEO platform for managing Google Business Profiles, citations, and local rank tracking across locations.

White-label SEO audit tool commonly used by agencies as a lead-generation widget on their own websites.

Beginner-friendly, low-cost SEO tool (from Neil Patel) covering keyword research and basic site audits.

The industry-standard collaborative design and prototyping tool for product teams.